CREATING A NEW BRAND FOR INTERNAL PURPOSES
We’re excited to launch a new brand for a valued client. This brand aims to invigorate their internal culture. For instance, the “Legacy Trail” concept highlights our expertise. We create compelling brand identities that deeply resonate within organizations.
Our team then focused on crafting impactful internal communications materials. This included essential digital assets. Furthermore, thoughtful graphic design brought everything to life. As a result, the new brand celebrates employee growth and achievement. It also strengthens company spirit.
Ultimately, by forging new internal paths, we help shape brighter futures for our clients and their teams. This demonstrates the power of a well-defined internal brand.
Designing SPB's Legacy Trail:
A New Brand for Internal Culture
The new brand concept, ‘Legacy Trail,’ celebrates remarkable employee journeys at SPB. This initiative was inspired by their extraordinary professional paths within the organization.
Each award category represents a distinct stage in this journey. These categories symbolize personal and professional growth, and the resilience shown in overcoming challenges. Furthermore, they highlight the meaningful impact each individual has made. Our work in internal communications helped clearly define these stages.
Ultimately, through Legacy Trail, we honor the dedication, achievements, and lasting contributions that shape SPB’s spirit and success. Through thoughtful graphic design, we brought this vision to life, creating a powerful visual experience for all.
The Explorer Emblem (5 years):
Employees in the early stages of their journey receive the Explorer Emblem, symbolizing curiosity, adaptability, and the spirit of discovery.
The Pioneer’s Torch (10 years):
For those who have been trailblazing in their respective roles, demonstrating innovation, and leading the way for others.
The Summit Star (15 years):
A recognition for reaching new heights and achieving significant milestones in their careers, symbolizing perseverance and excellence.
The Scroll of Wisdom (20 years):
Awarded to employees who have amassed significant experience and demonstrated wisdom, mentorship, and guidance to their colleagues.
The Legacy Laurels (more than 20 years):
The highest honor, representing a lasting legacy within the organization, leaving an indelible mark and contributing significantly to its success.
RECOGNITION
As part of the Legacy Trail recognition, DAC designed a custom diploma that SPB will present to each honored employee.
This diploma is thoughtfully crafted to celebrate individual achievements, serving as both a personal memento and a lasting symbol of their professional journey. Whether proudly displayed at home or in the workplace, it stands as a meaningful reminder of their dedication, growth, and the valuable impact they’ve made within SPB.
broadcast message and mailing
To support the Legacy Trail recognition branding, DAC created a personalized broadcast message and mailing template for SPB to notify awarded employees.
Designed to be clear, celebratory, and professional, this communication ensures each recipient feels acknowledged and valued the moment they receive the news. The message serves as the first step in the recognition experience, setting the tone for the honor and building excitement around their well-deserved Legacy Trail award.
engraved pins resembling badges
As part of the Legacy Trail recognition program new brand, DAC designed engraved pins resembling achievement badges to be awarded to employees upon reaching each level of recognition.
Each pin features a unique emblem representing one of the five distinct Legacy Trail milestones, allowing recipients to proudly display their progress and accomplishments.
